Abdallah Elkalla
Social and Paid Media Executive at Plus 1 Communications, London
- Three Meta Blueprint certifications
- Experience across UK, US and Gulf markets
I focus on why people feel something, not just who they are. That's what makes content land.
Work across Meta, Google, Snapchat and TikTok
Notable experience
Work I made before this job.
Students' Union Reels
Scripted, filmed, edited and presented for 33,000+ followers, including two Reels on faith and student inclusion.
University of Manchester Students' Union, 2025 to 2026 Watch on Instagram
Campus tour film
A full campus tour video ad of Saxony Egypt University. Storyboarded, co-shot and solo edited.
CIRA Education, Cairo, 2025 Watch on Instagram
ESI rebrand
A new logo and a full brand manual for ESI, in English and Arabic.
CIRA Education, Cairo, 2025 Case study coming soonWEEKENDS
The hobby that keeps me sharp
A weekly vertical vlog of my weekend, on Instagram. I shoot it myself and edit it with Claude Code, which is also how I keep learning what AI can do for content.
- Manchester Reunion
- History and Chinatown
- Strawberries and Spuds
- Back Home
- Om el Donia
What's new
- Sat in on two Breakfast with Google webinars to get deeper into Google Ads.
- Finished three Claude Academy courses.
- Went to my first Marketing Meetup. Takeaway: AI can't work alone.
Say hello
Always happy to talk paid social, content or anything marketing.
abdallah.elkalla@gmail.com